AEcommerceEU
+00%key result
Result-first summary of what you built and the outcome it drove. Replace this with the real case study from the content tool.
Client nameRead
Senior CRM collective · strategy → integration → executionEU · US
Make the platform you already pay for earn its keep.
A senior CRM collective that takes your stack from strategy to live, revenue-attributed programs — and owns every step in between. Braze, Klaviyo, HubSpot, Bloomreach, Adobe, Iterable, Salesforce Marketing Cloud — or whatever you've standardized on.
A senior CRM collective — strategy, data integration and hands-on execution under one roof. Meet the team →
What we deliver
Four situations we're built for
Pick the one that sounds like your quarter. Problem → what we do → the outcome.
Make your platform earn its keep
The license is signed and renewing — but only a fraction of its capability is live.
We take your stack from strategy to live, revenue-attributed programs, and own every step in between — so the platform you already pay for finally produces.
Programs live in weeksExplore
Senior hands when you're at capacity
Your roadmap didn't shrink. Your headcount did.
We plug into your team and ship the work that's stuck — strategy through execution, on the stack you already run, scaled up or down by the month.
Backlog clears, no new hireExplore
A direct line to your consumers
Growth that runs through retailers and ad platforms isn't growth you own.
We build the first-party data foundation and lifecycle programs behind a direct consumer relationship — compliant, and built to scale across brands and markets.
An owned audience, built to scaleExplore
CRM leadership for the gap
A revenue channel shouldn't drift while you search for the right leader.
A fractional CRM lead — strategy and hands-on execution in one — holds the channel steady, and moving, until your permanent hire is ready.
No drift, no exposureExplore
Technology partners
Deep across the platforms that move revenue
We go deepest on Braze, Bloomreach and Adobe, and deliver at full scale across Klaviyo, Salesforce Marketing Cloud and HubSpot — the platform is the tool, the lifecycle work is the value.
Adobe
Salesforce
HubSpot
Case studies
Proof, not promises
BFMCG / CPGUS
+00%key result
Short, result-first summary of the program and the measurable change it produced. Replace this with the real case study from the content tool.
Client nameRead
CDTCEU
+00%key result
Result-first summary of the lifecycle program you built and the outcome it drove. Replace this with the real case study from the content tool.
Client nameRead
About mlcrm
A senior team that treats your stack like its own
We're a compact collective of senior CRM and lifecycle specialists working across the EU and US. The people who scope your project are the people who build it — no junior hand-offs, no offshore black boxes, just the compounded experience of dozens of programs over many years.
GDPR-ready
EU data residency
Senior-only team
EU + UStwo regions, one team
Seniorno junior hand-offs
3 coreBraze · Bloomreach · Adobe
XX+programs shipped (placeholder)
Let's map your lifecycle
A 30-minute call. We'll show you where your lifecycle leaks revenue and what we'd stand up first.
Book a discovery call